Professional headshots are essentially business marketing, and for many, the first step in the sales process. For big companies, the CEO, MD or Senior Management headshots can set the corporate mood, style and culture. After all “One Look Is Worth a Thousand Words” right? For actors, models and performers the headshot is the first audition, you may not even know that you had been looked at and rejected. In any walk of life the headshot courts judgement and opinion, and obviously, first impressions can last forever.