A Shooting Guide to eCommerce Website Photography

Use the guide on this page to decide on the type of product photography you need

Ghost Mannequin Photography

Ghost Mannequin photography are a style of clothing photographs that show the item as if it was being worn.. i.e. in 3D. The item of clothing is usual placed on a special mannequin that breaks away into smaller parts so that the clothing is filled out as if it was being worn. A mixer of photographic techniques and post production is used to remove the mannequin so that full focus is left on the clothing.

Types of clothing can be…

  • T-Shirts, Vest Tops and Sweat Tops
  • Formal Shirts and Ties
  • Jumpers
  • Coats, Trousers and Jackets
  • Formal Business Suits
  • Dresses and Skirts
  • Leggings, Tracksuits, and Leisure Wear
  • Underwear, Lingerie, Swimwear
  • Hats, Caps, Socks and Gloves

Clothing sizes should be small to medium, and exact size in centimetres will be given when booked.

Web Rotate 360 spin Photography

360 Product Images are very common these days on website and eCommerce shops as the offer the purchaser a full and complete understanding of the product from all perspectives. Products are shot on a purpose built photographic turntable where multiple shots are taken as the product is rotated. These images are then used on websites to create interactive 360 degree presentations or can be combined into ‘gif’ images that run like a small video. The number of shots taken can vary depending on individual requirements, but usually one shot every 10 degrees of turn i.e. 36 shots in total. The key thing is that the product lighting and positioning is consistent/permanent.

Types of products that work well in 360…

  • Clothing, shoes, and Accessories
  • Small Electrical Goods
  • Tools and Equipment
  • Perfumes, Jewellery, Watches
  • Toys
  • Small consumer goods
  • Product Packaging

Pack Shot

Simple pack shots are photographs of the product adjacent to is packaging or sometimes inside the packaging. The simple photographs are designed to show the purchaser what they should expect and what is included. Usually shot against a white background, but can be shot against colours or even black backgrounds, however white is traditional. Pack shot shoots are usually two images per product i.e front and back, sometime 3/4s on as well.

Commercial Product Photography Crawley East Grinstead Sussex

Product Shot

Product shots are clear, front on and up close ‘hero shots’ of the product, typically shot against a white background and free or any packaging. This is the main shots you would use in your website shop and eCommerce platform. In addition to the front ‘hero’ shot, we usually shoot a 3/4 side on to show product depth if applicable to the product and required. Like Pack Shots, these are simple but professional images showing the detail of the product that are big enough to allow pinch-in or zoo in views on the website.

Editorial / Design Brief Product Shot

Products shots used in advertising and editorial settings, are better suited to being shot under a design brief that will cover the product setting, background, accessories and props that may accompany the main product to show it in a lifestyle setting. This can be shot in a studio setting or sometimes on location, perhaps being used or demonstrated by a photographic model. We can work to a brief and deal with the hiring of models should they be needed or the acquisition of props and settings. This kind of photography is all about the creativity and is charged on a time and materials basis.

Amazon Stores Specification

Amazon require a very specific photographic standard and specification fro products sold through their website. This is essentially the same as the Pack-shot and Product shots described above with the final images being formatted to the following specification:

Technical Requirements

Product images submitted to Amazon must meet the following technical specifications.

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
  • Image pixel dimensions of at least 1000 or larger in either height or width preferred
  • sRGB or CMYK color mode
  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Note: Spaces, dashes or additional characters in the filename will prevent your image from going online.

Amazon Site Standards for Product Images

For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.

  • The image must not contain gratuitous or confusing additional objects.
  • The image must be in focus, professionally lit and photographed with realistic color, and smooth edges.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • All other products should fill 85% or more of the image frame.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.