What are the photography considerations when selling your products on Amazon?

Amazon Store Photography
Amazon Store Product Photography

For a long time, Amazon has been one of the UK’s most popular destinations for online shopping. There’s almost nothing that you can’t buy on there and the addition of Prime means that members can receive their items faster direct to their door.   It’s a trend that shows no signs of slowing with the consumer love for online shopping growing month on month.  It’s fair to say that it’s hard to beat the type of price competitiveness and fast delivery that Amazon have to offer.

Therefore, developing a store to allow you to sell your products on Amazon is a popular addition to the portfolio of many online retailers but it’s hard to be successful in such a busy marketplace.  The first thing that a potential customer will see of the products that your business has to offer is the photographs (Amazon allow you up to seven photographs per listing). This means that one of the keys to standing out from the crowd is the quality of your images – eye catching, super high-quality images will showcase your product’s features, increase your search ranking and give your listing the highest chance of being converted to a sale.

Despite being a place where so many different sellers can congregate, Amazon have a standard to maintain when it comes to the unique look of their product photography and the appearance of their website. This means that they have a strict set of requirements when it comes to the type of photographs that they will accept with listings.  Format, file size and the background colour are all key to getting your listing accepted.  We’re very familiar with the Amazon set of requirements, which you can read below in their entirety.

Amazon Photography Specification

They recommend that photographs be “professionally lit and photographed or scanned, with realistic colour, and smooth edges.” That can certainly be very difficult to achieve at home even using purpose bought light boxes and the difference between home and professional photographs will nearly always be noticeable.

At our studio, we have invested thousands into the equipment that we use to capture images, not to mention the training that we have in making sure that your image meets the guidelines but still shows the features and quality of your product.

Our photographs will always have the best possible clarity, focus, resolution as well as natural colours and reflections with a pleasing and professional feel. We further enhance this with our editing process to create finished images that have razor sharp edges and are completely blemish free.

Amazon store photography specification
Amazon store photography specification requirements

Small Owner Managed Business Photography

Our business is based around offering support to all businesses, including those that that are smaller, owner managed enterprises.  There’s no job that is too large or small for us to take on and the service is probably more affordable than you would think.

We have experience in shooting all types of products from clothing to bottles, from jewellery to fashion, from accessories to hand sanitiser – there really aren’t any limits on what we can capture for you.   We can also work to your deadlines to ensure that your products are ready for market in the shortest possible time – professional commercial photography that meets your needs is both possible, fast and affordable with us. Just get in touch to discuss your requirements.


Amazon Store Product Shoot

Booking your Amazon store products in for a professional shoot is very simple. You can purchase an hour directly here and then send in your product or get in touch for a quotation if you have multiple product and shot requirements. We can also shoot product videos too!


Amazon Site Standards for Product Images

For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • The image must not contain gratuitous or confusing additional objects.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • All other products should fill 85% or more of the image frame.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.

File Technical Requirements

Product images submitted to Amazon must meet the following technical specifications.

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
  • Image pixel dimensions of at least 1000 or larger in either height or width preferred
  • sRGB or CMYK color mode
  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Note: Spaces, dashes or additional characters in the filename will prevent your image from going online.

Amazon Photo Specification Page