VisualChaos Studios was excited to be asked to create a business marketing video for Vanessa Karl, a local hypnotherapist working from Forest Row in West Sussex.
In all honesty, hypnotherapy was not an area that we have worked in before so after some time spent with Vanessa getting an understanding of how her business works and how hypnotherapy can help with a range of issues, we decided together to focus her video on the way that hypnotherapy can help children deal with a range of issues from fears and phobias, to anxiety and exam stress. It’s a great idea to pick a strong focus point when you’re making a video like this to keep your video short, interesting to the viewer and to offer them a really strong message to take away with them.
As Vanessa’s business is based at her home, it made sense to shoot the video in this environment to give her potential clients an idea of the environment they can expect during their session. We were also lucky enough to be able to film at parts of a session to show how they are conducted and also to dispel some of the myths that stage hypnosis has engendered over the years. However, the most powerful message really comes from Vanessa herself. When we make a video like this, we base it around an interview format with questions designed and agreed upon in advance to ensure that you have plenty of time and opportunity to put all the information about your business across. It’s a simple and effective method of getting the message out there about your business.
As a general rule, small owner-managed businesses have shied away from creating business marketing videos as the high production costs were prohibitive for all but the larger corporates. However, as video becomes more and more important in the marketing mix, VisualChaos Studios are proud to be able to offer this service to you for £295 for a video (up to five minutes). This includes all the consultation time in advance to ensure we focus on exactly the message you want to deliver, the filming, and all of the post-production to allow you to offer a high-quality professional video for use as blog content and as part of your marketing materials.
If you’d like to find out more about the range of business video services that VisualChaos Studios have to offer then simply get in touch to discuss your requirements.