Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small start-ups are using them. Explainer videos are a great way to engage potential customers and familiarise them with your business. The hard part is to get them right. Since an explainer video may be smack dab on your homepage, and the first thing your visitors experience, it’s essential ...