Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small start-ups are using them.
Explainer videos are a great way to engage potential customers and familiarise them with your business. The hard part is to get them right. Since an explainer video may be smack dab on your homepage, and the first thing your visitors experience, it’s essential to nail it the first time. Here are some tips for creating a killer explainer video that clearly describes your business and drives more sales.
According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realise you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step. The typical rule of thumb in the industry is 150 words per minute. You might be able to read faster than that; but remember, you need breathing room and time for the message to sink in. Not to mention, the longer your video is the less people will pay attention to it:
Explainer videos should be 30-90 seconds in length which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting yours, just examine the work of others. You’re bound to find something that resonates with you as a good example for brainstorming your own.
Many professional video companies will have you fill out a creative brief first. It helps you think about your business at a high level and makes you define what really matters. Make sure you go through a similar exercise before you get started.
According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
Clarify the Objective of Your Product
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Generate Increased Interest
More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
Help Your Audience Retain Information
The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. What does this mean for your business? An increase in word-of-mouth advertising. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they’ll share your video.
Primrose Hall Nurseries and Peonies in the Netherlands
Primrose Hall Nursery Netherlands Peonies A few years ago, we were part of an exciting flower themed photo shoot at our West Sussex studio to showcase two of the signature blooms of the renowned Primrose Hall Nurseries. This was a shoot of two halves [...]
Invisible Mannequin Clothing Photography
Invisible or Ghost Mannequin Photography Invisible mannequin, ghost mannequin or hollow man clothing photography is an extremely cost effective and eye catching way to photograph your clothing range. As you can see by some recent images that we created for Drone Safe Register to advertise [...]
Business Video Production in Sussex
Small Owner Managed Commercial Video Services VisualChaos Studios is based in the heart of Sussex and we specialise in making simple cost efficient business videos for small owner managed businesses of all types. We offer competitively priced video solutions which mean you will [...]
ChaosWebs – Our Sister Company to Handle your Website Needs
So here at VisualChaos Studios, we can take care of your photography and videography needs having developed products especially designed to meet the requirements of the small owner-managed business. Head Shots Product Photography Event Coverage Awards Ceremonies Press & PR [...]
Business New Year’s Resolutions!
As 2018 draws to a close, there's always a little time for reflection. As a small business ourselves, we take time to take stock of how we performed against our business plan and set our goals for the year to come. Our business new year resolutions are very [...]
Commercial Photography – Natures Way Foods
We were excited to be asked to spend a week with the leading manufacturer of fresh convenient food in the UK - Natures Way Foods - they work with almost every high street name you can think of to provide them with prepared salads, fruit, coleslaw and potato salads [...]
Drone Safe Register on Dragons Den and Secures Peter Jones Investment
As members of the Drone Safe Register were are extremely excited to hear that Peter Jones from Dragon's Den has taken a 40% investment in DSR. There is no doubt that any one of these incredible business people would have brought huge amounts of [...]
The Knoll House
Aerial video such as this is simple quick and very affordable. Get in touch for pricing and availability - especially while the weather is soooo goooood! A simple aerial view of your hotel property can seriously enhance your presentation! It only takes a few minutes [...]
Business Promotional Marketing
We were back on familiar territory last week, creating more business promotional videos for the world leader's in antique fishing tackle - Thomas Turner Fishing Antiques. We've been working with them to provide website photography along with this ever increasing video series [...]