If like me you are a user of Viking Direct office products you will remember that the catalogs always used to come with a photograph of Ian Helstead, the MD on every cover and it felt like half the pages. The reason is simple, brochures, flyers, and catalogs all get a superior response when they feature a face, and when the person's image is repeated over and over on all materials and media, then they get an even better response. I think business owners frequently shy away from this idea, that somehow it's self-aggrandisement – I recognize I do ...