If like me you are user of Viking Direct office products you will remember that the catalogues always used to come with a photograph of Ian Helstead, the MD on every cover and it felt like half the pages.

The reason is simple, brochures, flyers and catalogues all get a superior response when they feature a face, and when the person’s image is repeated over and over on all materials and media, then they get an even better response.

I think business owners frequently shy away from this idea, that some how it’s a self-aggrandisement – I recognise I do – but I am now building my own image into all my media and marketing materials. Of course, in these days of social media marketing, it is becoming even more crucial.