A little behind the scenes view of a recent commercial video shoot in the studio. Working with Scarlett, the designer behind the FreeRider Range of baby wraps, this was a video designed to demonstrate the proper technique for wearing your baby in a wrap.
It was really important that clients and potential clients could see everything very clearly to be able to understand how to wrap their baby both safely and comfortably and so Scarlett opted to have two cameras in order to capture all of the details of the wrapping process and on camera audio so that should could talk through what she was doing as she was doing it. We also had two model ‘mum and baby’ duos, in order that she could demonstrate proper wrap placement with babies of different ages. After the video was finished, Scarlett had also asked to add in some additional photography (she’s been to visit us once before to create product photos for her website) to increase her collection of marketing images for use online on her website and social media as well as in printed marketing materials. This really maximised her investment in a two hour studio session as well as the fee for hiring the models.
Of course, we are happy to shoot your video either in our West Sussex studio or on location – it really depends on your product or service as to what helps you to communicate your message best. Videos are a really effective way of engaging with clients and potential clients and our prices are structured to make this powerful tool accessible to small, owner managed businesses where it has previously only been within the reach of corporates with large marketing budgets. #