Why do Commercial Headshots Matter?
It’s undeniable that we are living in an age where there’s more than a good chance that the first-time people see you in an employment context, it will be in the form of an image online.
Whether this be for a job application, or prior to a business meeting or potential sale, your online presentation is just as important as your in-person style now. That, of course, will vary according to the field in which you work – a suit and tie might not be required for many occupations – but the professionalism of the image that you need to project remains just as important.
A quick scroll through LinkedIn shows that many folk are still using selfies and poor quality phone photos as their profile image in this business to business arena and, while books shouldn’t be judged by their covers, it’s something that we all do. Your professional online presence should be just that – professional.
When we talk about headshots in this context, we’re not talking about brand photography, or creating a wide range of images that represent who you are and what you are an expert in. We’re simply talking about a professionally lit clear, (and flattering of course) head and shoulders image. It’s worth making that part clear up front in this article – as soon as you talk about photo shoots, so many people get nervous and back away from the whole concept.
We are firm believers in high quality images in all areas of your business of course, but a head shot session is simply that. You don’t need to create reams of briefing, bring props and outfits changes, and decide on the whole direction of your approach. You simply need to turn up with your hair and makeup done if that’s what you like to do and relax – we do the rest.